The Story of Zive

Mark Macdonald

The adage goes, "You are what you eat," but let's be real, it’s more like, "You are what you metabolize and absorb." Introducing Zive 7, your new BFF for digestive health!

Bringing Zive 7 to life has been a wild ride—over 25 years traveling the globe across six continents and reaching 60+ countries to help millions with their digestive challenges.

Every epic tale starts with a life changing challenge. For Mark, the struggle with gut issues hit close to home. Watching his dad suffer with massive digestive challenges and later his wife Abbi battle IBS, acid reflux, leaky gut, and more, he knew something had to change.

As a nutritionist, Mark understood that gut health is key to balancing blood sugar, boosting metabolism, optimizing hormones, and reducing bloating. Although he taught clients about healthy eating, he knew that factors like genetics, stress, hormones, and sleep also played big roles in digestion.

In 2014, we launched our first digestive health product, refining it in 2016 and 2021. These versions helped many, including Abbi, but didn’t fully solve her problems. Mark teamed up with top experts and Dr. Anna Toker in 2022 to create Zive 7. Using cutting-edge tech, they revolutionized gut health.


Zive 7 is a game-changing 7-in-1 digestion and blood sugar solution,
 validated by rigorous testing for global use!

Zive™ 7 is 👉 NSF Certified

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Improved Gut Health
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Balanced Blood Sugar
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No More Bloating
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Improved Gut Microbiome
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Enhanced Enzyme Balance
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Stronger Liver & Kidney
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Maxed Nutrient Absorption

It’s the first of its kind, with ingredients working together to make you a gut health superhero. For Mark, the best part? His dream of transforming Abbi’s digestion came true with Zive 7. Mission accomplished! And the cool thing, creating Zive 7 is just one piece of our digestive and blood sugar revolution. Education is key to gut health and overall well-being. That’s why Zive 7 is a product of PFC3

 PFC3 is a holistic body-mind-lifestyle approach created by Mark Macdonald and Carrie Lupoli. It builds on Mark’s blood sugar expertise and is powered by Carrie’s award-winning knowledge as an educator, behavior specialist, and nutritionist. 

Want to know more?

Meet the Experts

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Mark Macdonald

World-Renowned Nutritionist, New York Times Best-Selling Author, and Zive Product Developer
Mark Macdonald wears many hats, but his favorites are being a devoted husband to his amazing wife Abbi and a loving dad to their wonderful kids, Hunter and Hope. When he's not enjoying family time, Mark is making waves in the health and nutrition world. 

You might have seen him on TV or read his best-selling book. He's a world-renowned nutrition and fitness expert and the co-host of the #1 nutrition show, Food Freedom. 

For the past 25 years, Mark has been on a mission to change how we think about food, traveling across 60 countries and 6 continents, empowering millions, and partnering with thousands of organizations to promote healthy living. 

Mark's goal is simple: to help people live their healthiest lives by making nutrition and fitness approachable and fun. He believes everyone deserves to feel great about what they eat and how they move. So whether you're starting your health journey or fine-tuning your routine, Mark offers practical advice and a positive attitude. 

Over the past 25 years, Mark has developed and sold millions of digestion products worldwide, and his greatest work is Zive, born from his extensive experience with nutrition and gut health. 

Join Mark in his mission to transform the world, one meal and one workout at a time. He’s here to show you that getting healthy doesn’t have to be complicated—it can be a fun adventure!
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Dr. Anna Toker, MD, FACS, FASCRS

Board certified, colorectal surgeon
Dr. Anna Toker is a distinguished, award-winning Board Certified Colorectal Surgeon with nearly 20 years of experience in the Dallas area. Renowned for her ability to translate complex medical concepts into everyday language, Dr. Toker attracts patients from across the country seeking her surgical expertise and nutritional guidance. 

Her nearly two decades of surgical experience, combined with her deep knowledge of nutrition and gut health, make her an invaluable asset to Zive. Dr. Toker's expertise and friendly approach ensure that our team is guided by one of the best in the field. Her ability to demystify complex medical concepts means that everyone from patients to team members can understand and apply her advice with ease. Her commitment to patient care and holistic wellness perfectly aligns with Zive's mission to promote overall health and well-being.
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Carrie Lupoli

Nutritionist and Behavior Specialist
Carrie Lupoli, a nutritionist and award winning behavior specialist, specializes in women’s health disrupting what we think we know about health, wellness and weight loss. Through her private practice and as the co-host of the #1 most watched nutrition show in the world, she cuts through the confusion to teach what our bodies truly need and how to shift our thinking so we can show up for ourselves, and our families, forever. 

 Carrie empowers women to see their bodies as their BFFs and not their enemies, teaches them how to speak their body’s love language and how do it all with a simple, satisfying and sustainable approach that is NOT a diet and, yes, includes carbs!
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Sue Hitzmann

Globally Recognized Educator, Therapist, Podcast Host and Author
Sue Hitzmann is a globally recognized educator in neurofascial science, a manual therapist, an exercise physiologist, and the host of the Anatomical Gagster podcast. As a founding member of the Fascia Research Society, she has made significant contributions to the field. Sue is best known for creating the MELT Method, an innovative self-care practice for pain management and wellness, highlighted in her New York Times best-selling books, The MELT Method (2013) and MELT Performance (2019).

Often described as a pioneer in the study of fascia, Sue has focused on this vital aspect of our connective tissue system, which supports muscles, bones, organs, cells, and nerves. Fascia plays a crucial role in movement, flexibility, stability, mental well-being, and the immune system—areas often overlooked in traditional health and fitness. Sue's work dispels misinformation, myths, and trends in wellness, reshaping beliefs about aging and longevity. She educates people on the importance of fascia in maintaining a pain-free and healthy body. 

Sue's expertise has been featured on national TV programs, including Nightline, Regis and Kelly, The Dr. Oz Show, Good Morning America, Home & Family, and The Rachael Ray Show. Her MELT practice has benefited major league sports stars, Olympic gold medalists, and Hollywood A-listers. Over the past two decades, through her classes, streaming platform MELT On Demand, and a global MELT Instructor Community of over 3,500 practitioners, Sue has helped countless individuals overcome chronic pain and enhance their well-being.
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Dr. Fabian Morales

Double board certified in Sports Medicine and Emergency Medicine
Dr. Fabian Morales is among the select few U.S. physicians double board-certified in Sports Medicine and Emergency Medicine, with additional certification in Age Management Medicine. With extensive experience in professional sports, he serves as the Medical Director for Event Medical Services at the NBA and is highly sought after by elite athletes worldwide. 

Dr. Morales has a keen interest in regenerative orthopedics and Age Management, pioneering in Platelet-Rich Plasma and Stem Cell treatments. An alumnus of Rutgers Medical School, he completed his Emergency Medicine residency at Jacobi Medical Center and a Sports Medicine fellowship at Allegheny General Hospital, where he also served as a team physician for the Pittsburgh Pirates.

Dr. Morales has been a core faculty member at the Sports Medicine fellowship at North Shore/LIJ Hofstra School of Medicine and currently oversees the Orthopedic and Sports Medicine rotation at Kendall Regional Hospital. He practices in South Florida, bringing his expertise to the local community.